Dubai Charity Association has launched its 2025 summer campaign under the slogan “A Breeze of Goodness in the Summer Heat”, in collaboration with its strategic partner, Dubai Islamic Bank. The campaign includes a package of humanitarian and charitable projects both within the UAE and in 15 countries around the world, aiming to promote the values of solidarity and compassion by providing support and assistance to the most vulnerable groups and alleviating their suffering during the hot summer months.
This year, the campaign “A Breeze of Goodness in the Summer Heat” comes with a renewed vision and expanded objectives, encompassing both general and endowment-based projects. Key initiatives include:
Providing cold drinking water, juices, and ice creams
Distributing sun protection supplies to laborers
Paying electricity and water bills for underprivileged families
Supplying air conditioners, refrigerators, and fans
Installing water coolers and storage tanks
Additionally, the campaign will fund the drilling of various types of wells in drought-affected countries and regions, marking a significant shift in efforts to provide sustainable water sources in areas suffering from critical shortages of this vital resource.
On this occasion, His Excellency Ahmed Al Suwaidi, Executive Director of Dubai Charity Association, stated:
“We are proud to launch the campaign ‘A Breeze of Goodness in the Summer Heat’ in cooperation with our strategic partner, Dubai Islamic Bank. We extend our sincere thanks to the bank for its continuous and generous support of Dubai Charity’s initiatives and programs.
This campaign reflects our deep concern for human life, health, and protection from natural elements and their consequences, as well as our commitment to preserving human dignity. Its importance stems from the rising global temperatures caused by climate change and the severe impacts of global warming
The Executive Director of Dubai Charity Association added:“We extend our heartfelt thanks to all contributors, ambassadors of goodness, and supporting partners in our beloved UAE for their trust in Dubai Charity and their continuous support of our campaigns.
We encourage everyone to support the summer campaign projects and help spread a ‘breeze of goodness’ amid the intense heat, in line with the values of compassion, generosity, and social responsibility.
This campaign also reflects the strength and authenticity of Dubai’s and the UAE’s society—its ability to do good and its role in presenting the world with a model of unity, solidarity, and care for all individuals, as well as for fellow nations and communities.
Donors and philanthropists can contribute to Dubai Charity Association’s campaign “A Breeze of Goodness in the Summer Heat” through a wide range of innovative digital platforms and donation channels available on its official website. These include:
Donations via cryptocurrencies
Purchasing non-fungible tokens (NFTs)
A metaverse-based donation platform
The Dubai Charity mobile app
Smart donation kiosks placed in shopping malls, fuel stations, and other public spaces
In addition, donations can be made using credit cards or through the association’s bank accounts. Donors may also reach out to Dubai Charity’s representatives at shopping centers or contact the call center for assistance.
Reach out to us through any of these support channels
Contact us at
800-94
Have a question?
info@dubaicharity.ae
Muhaisanah, Beside Dubai Health Authority and Etisalat Academy, Dubai, UAE
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