The Dubai Charity Association has announced the launch of its 2026 summer campaign under the slogan “Breeze of Goodness,” in collaboration with its strategic partner, Dubai Islamic Bank. The campaign includes an integrated package of humanitarian projects and initiatives within the United Arab Emirates and across 18 countries worldwide, aiming to extend a helping hand to those most in need and alleviate the burden of living and climate-related challenges during the hot summer months.
This year, the campaign comes with a renewed vision and expanded objectives, encompassing high-impact general and endowment-based projects. These focus on covering electricity and water bills for underprivileged families, as well as providing essential household appliances such as air conditioners, refrigerators, and fans.
The campaign also prioritizes the care of laborers through field initiatives that include distributing cold water, juices, and sun protection supplies, in addition to placing drinking water coolers in front of homes and villas for passersby.
On the international level, the campaign expands its efforts to include water well drilling projects and the provision of water tanks and coolers in regions suffering from drought and water scarcity, representing a qualitative step forward in supporting sustainable living in developing communities.
On this occasion, Engineer Adel Al Suwaidi, Board Member and Treasurer of Dubai Charity Association, said:
“We are proud to launch the ‘Breeze of Goodness’ campaign in collaboration with our strategic partner, Dubai Islamic Bank, to whom we extend our deepest appreciation and gratitude for its continuous and tireless support of our humanitarian initiatives.
This campaign embodies our vision of preserving human dignity and protecting people’s health from harsh climate impacts, especially in light of the unprecedented rise in global temperatures caused by global warming
We extend our sincere gratitude to all contributors, goodwill ambassadors, and partners in the ‘Land of Giving’ (UAE) for their unwavering trust in Dubai Charity Association. Today, we encourage them to continue this noble approach and support the campaign’s projects to alleviate the heat of summer for the vulnerable and those in need, so that together we present to the world a distinguished Emirati model of human solidarity and social responsibility.
Every contribution, no matter how small, is a source of ‘coolness and peace’ for hearts exhausted by the scorching heat, and an authentic expression of the strength and cohesion of our generous society
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